For nearly three decades , Bridal Image has been at the forefront of Utah’s bridal fashion industry. Founded in 1996 in Bountiful, Utah, Bridal Image was one of the very first salons along the Wasatch Front to offer a wide selection of gowns, filling a crucial need in a market where modest and couture styles were once hard to find. Over the years, this family-owned boutique has grown into a beloved institution, known for its personalized service, extensive gown selection, and award-winning expertise.
Our History
A Pioneer in Modest Bridal Fashion
When Bridal Image opened its doors in 1996, many local brides struggled to find wedding dresses that met the modesty standards required for Latter-day Saint (LDS) temple ceremonies. Elegant gowns with higher necklines, sleeves, and full coverage were not widely available off-the-rack in Utah at the time. Bridal Image changed that by helping to pioneer a collection of temple-ready wedding gowns that combined style with modesty. For the first time, Utah brides could walk into a salon and find beautiful, ready-made, modest dresses, rather than having to special-order or add sleeves to fashionable designs. This innovative focus made Bridal Image a go-to destination for LDS brides and quickly set it apart in the 1990s bridal market.
Family-Owned and Growing
Bridal Image has always been a family affair. The shop’s current owner is Lori Evans. She founded the shop in 1996 along with her cousin Barbara Parr and her mother Mildred Miller. Several other family members joined the team as consultants over the years, creating a warm, tight-knit atmosphere in the shop. From the beginning, Lori and her family were hands-on in helping each bride have a fun and memorable experience.
Thanks to positive word-of-mouth, Bridal Image’s business flourished. Within its first decade, the boutique outgrew its original space, prompting a major remodel of the store in the mid-2000s, and saw sales increase year after year. The salon’s success has been built on steady growth and repeat customers. Bridal Image has had numerous families return with multiple daughters over the years, forming lasting friendships with repeat clients. This multi-generational loyalty speaks to the trust and personal touch that Bridal Image has cultivated from one bride to the next.
Bridal Image’s guiding philosophy is embodied in its lighthearted motto: “At Bridal Image, this is serious fun! Nearly 30 years after its founding, that motto still rings true. The Bridal Image team knows that finding the dress is a once-in-a-lifetime moment, and they approach it with a mix of professionalism, expertise, and genuine joy. As Bridal Image approaches its 30th anniversary, it remains dedicated to the values that defined it from the start – pioneering innovation in bridal fashion, a family-focused personal touch, and an unwavering passion for helping each bride look and feel her absolute best on her special day.
Sarah A.
“I went to five bridal stores and Bridal Image was the best! They’re staff was friendly and patient! They had a wide variety of dresses too!”
Kimberlee C.
“Bridal Image was wonderful to work with - my daughter had a dress she wanted and they went out of their way to go and get it in her size! We are so happy with our experience - the owner is a sweetheart.”
Awards and Recognition
Over the decades, Bridal Image’s commitment to exceptional service has earned widespread recognition in the community and bridal industry. Local brides have repeatedly voted Bridal Image as the “Best Bridal Shop” in Davis County in the Standard-Examiner Readers’ Choice Awards (with back-to-back 1st Place wins in recent years). This honor, determined by community votes, reflects the salon’s strong reputation and loyal customer support in Northern Utah. Bridal Image has also garnered national accolades: it is a multi-year winner of the WeddingWire Couples’ Choice Awards, an award given to the top 5% of wedding professionals nationwide based on client reviews. In fact, Bridal Image received the Couples’ Choice Award in 2009, 2010, 2011, 2018, and 2019 – a testament to its long-standing excellence. The salon consistently earns high ratings from brides across various platforms including WeddingWire and Google where they have a 4.8 out of 5 star rating. 91% of couples recommend Bridal Image to others. These awards and reviews underscore Bridal Image’s standing as one of Utah’s top bridal boutiques, celebrated for both its stunning gown selection and its caring, knowledgeable staff.
The salon consistently earns high ratings from brides across various platforms including WeddingWire and Google where they have a 4.8 out of 5 star rating. 91% of couples recommend Bridal Image to others. These awards and reviews underscore Bridal Image’s standing as one of Utah’s top bridal boutiques, celebrated for both its stunning gown selection and its caring, knowledgeable staff.
Each of our heartfelt reviews illustrates what Bridal Image strives for: making every bride feel happy, confident, and perfectly cared for during her dress shopping journey. From the first appointment to the final fitting, Bridal Image’s team treats each bride like family and works diligently to ensure her gown is just as she dreamed it would be!